How To Schedule Your Social Media Posts Easily
Do you struggle to fit in enough daily social engagement, or maybe you wish you were more consistent?
I was in the same position and wondered how I was going to get around it, but now I will share with you how I did…
‘Consistency is KEY!’
Consistency really is the key ingredient to standing out online, if your impressions can have it in the back of their mind when they need to tune in to get value, then you are more likely to keep those people interested.
Sometimes, consistency can be difficult to manage. Whether you have an appointment or a last minute errand, lifestyle events do and will get in the way, FACT!
Now let’s break this down and make it easy for us all,
The tool we are going to use is Buffer.
Buffer, allows you to connect your social accounts, write posts and send them out automatically to all platforms. Pretty impressive, huh?
Buffer has different levels of available accounts, the one I recommend if just starting out is the ‘Individual’ or ‘Awesome’ option. These are meant for individuals and are very affordable,
As you can see, the other accounts are more for those in a team or agency. If you are part of a team or agency and not using this, it would certainly be worth bringing it up in the next meeting, it could save you stacks of time per week to allow you to focus on other areas.
Once you have chosen which account you wish to open, it is time to get started.
This should then successfully take you to your account page that looks like:-
Don’t worry, yours won’t have any accounts added just yet, so, using the ‘PLUS’ button just to the right of the word ‘ACCOUNTS’ (Top left), you can now choose which social platforms you wish to connect.
Depending on your chosen account level this could range from just 1 of each platform, 10 total, or all the way to 150 if you have the ‘Large’ account.
After you have linked your social accounts, you should see them on the left hand side.
You can now tick which one you wish to create a scheduled post for…
You can see in the picture above that I have clicked ‘FACEBOOK’ but then selected Twitter and Instagram to share to as well.
Remember, with Twitter, you have a limitation on amount of characters you can use.
So, once your post is written, you can now click the blue button that says ‘ADD TO QUEUE’ or you can click the ‘ARROW’ next to it to choose a different option like, ‘Share Now’.
Once you have your posts written, you need them scheduled to the optimal timing for your account followers.
If you select the ‘SCHEDULE’ tab near the top of the page, here you can choose what schedule is best for whatever account you have selected.
To find the optimal time to post, you can use their ‘Optimal Timing Tool’ found at the bottom of the schedule page. It looks like this:-
Now, you have written the post, found the optimal time and scheduled it.
You can think about doing this for your other accounts.
Instagram does not allow you to post automatically, but you can still schedule your content. Whatever time you schedule it for, it will send you a notification on your mobile device.
You then just paste your caption that will already be copied to your clipboard.
You now know the basics around using Buffer.
I recommend you do some tests, get used to the platform and you will soon get the hang of it.
One other thing I recommend you do is pick a day of the week to sit down and schedule your content, I personally do this on a Sunday. It takes a short amount of time and saves you time during the rest of the week.
Although your posts are automated, you MUST still engage with your impressions. Do not just forget about your engagement. Stay active and respectful.
If you need assistance, you can always refer back to the video tutorial, comment below this post or reach out to me via any of my social accounts found at the bottom of the homepage.
I hope you find this tool useful and get great use out of it.
Your Friend & Online Mentor,